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How POSCO is addressing market obstacles and protecting its vital steel production assets from corrosion. Excelling in Today’s Challenging Global Steel Marketplace Del Williams | EonCoat After the global steel industry’s recent downturn, caused by oversupply, low prices, and rising raw material costs, Pohang, South Korea based POSCO, one of the world’s largest multinational steel manufacturers, needed a strategy for handling such challenges while continuing to protect their assets and remaining industry innovators. By focusing on high value-added products, reducing cost, and innovating its product and process POSCO posted a double-digit operating margin and a jump in stock price of over 50 percent in 2016, according to its annual report. Now the company – which won the world’s most competitive steelmaker competition for the eighth consecutive year in 2017, as announced by World Steel Dynamics (WSD), the world’s leading steel industry analysis agency – is poised to make further gains