Sales & Marketing

Sales

A great product can arguably sell itself, but with so many different technologies, increasing competition and varying applications the skill of the sales team within additive manufacturing is hugely important to the success of an organisation. Firstly they have to build relationships with potential customers and partners. They have to understand the need of the customer and then provide a solution that enables them to achieve their goals with AM technology.

There are typically two types of sales model adopted within additive manufacturing: Direct Sales and Indirect Sales, although most businesses will adopt a hybrid model involving both. Direct Sales will involve dealing directly with the end customer whether that is in Aerospace, Automotive, Medical etc. A Business Development or Sales Professional working within direct sales selling into one of these industries may have a background in the industry. Indirect Sales involves developing relationships with key partners such as distributors or resellers. An Indirect Sales professional might be known as a Channel Manager, and as well as recruiting and training partners will also support them closing deals with customers.

MARKETING

Developing a good product is one thing and having a good sales team in place to sell it is another but of equal importance is ensuring that product is positioned correctly, targeted towards the right end user and is supported with marketing material to help sell the features and benefits.

The marketing team play an early role in new product development initially by identifying key gaps within the market that new technology could service. Once a new product has been created they will be responsible for developing the go-to-market strategy alongside Sales and Business Development and will then implement the marketing plans to support the strategy. The marketing team will build campaigns to expand market share, generate demand and pipeline for the sales team, organise and represent the company at fairs and events and create brand awareness in the AM market through Social Media and PR. Marketing professionals within AM should have a very good knowledge of the competitive landscape and should successfully position the company in the AM industry.

Sales & marketing JOBs

marketing

All Jobs
  • 3D Printing Product Manager

    Alexander Daniels Global is currently seeking 3D Printing Product Manager, on behalf of a global market leader and OEM in the industry. This opportunity is offering a skilled individual with a chance to advance their professional development by being given great responsibilities; working within a highly-qualified and international team; and also being reward with a generous compensation package. The post-holder will be based in Barcelona, Spain.

    • EMEA
    • €80,000-€100,000
  • Apply NowView Details
  • Channel Sales Manager-Korea

    In a prestigious partnership with one of the key players in the 3D Printing Industry, Alexander Daniels Global is looking to recruit a Channel Sales Manager- Korea. Our client is a global innovator of technology, and aim to challenge convention through expert research and development.

    • APAC
    • $120,000-$140,000
  • Apply NowView Details
  • 3D Printing Pre-Sales Manager

    In collaboration with a international innovator of 3D printers and additives for various sectors including Aerospace, Automotive and Dental, Alexander Daniels Global is looking to recruiting an experienced Pre-Sales Manager. This position is based in the North-West region of the UK.

    • EMEA
    • €50,000-€60,000
  • Apply NowView Details
  • Channel Sales Manager EMEA (Frankfurt)

    Working in collaboration with a pioneering OEM of Stereolithography technology, Alexander Daniels Global is looking to recruit a Channel Sales Manager. Our client offers open source solutions, and serves as a loyal business partner to add value to the customers’ businesses to accelerate sales strategies and growth revenue plans.

    • EMEA
    • €80,000-€100,000
  • Apply NowView Details
  • Channel Sales Manager (US) – West Coast Region

    Working in collaboration with a pioneering OEM of Stereolithography technology, Alexander Daniels Global is looking to recruit a Channel Sales Manager. Our client offers open source solutions, and serves as a loyal business partner to add value to the customers’ businesses to accelerate sales strategies and growth revenue plans.

    • US
    • $120,000-$140,000
  • Apply NowView Details

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